Awareness-raising programme to innovate and revitalise traditional local shops in Barcelona's neighbourhoods, created by the Barcelona Creativity & Design Foundation. This is an advisory and implementation project for shop window design, in which design and architecture schools and neighbourhood shops are invited to participate, through the city's shopkeepers' associations.

The aim is for shops to incorporate design and creativity as allies for innovation, while at the same time giving visibility to young talent, who face the challenge of working on a real project from their educational environment.

Since 2017, more than 150 shops and 13 schools have taken part.