AI & Creativity Festival

Registration HERE

About:

• Discover how we are positioning Barcelona as a global reference in business creativity and the creative economy, making it the city of ideas.
• Our mission is to promote the creative economy by working with professionals and businesses to develop the ecosystem and showcase the value of creativity across all economic sectors.

 

AI & Creativity Festival Details:

• Attend the inaugural Barcelona AI & Creativity Festival, designed for executives and creatives eager to leverage AI in innovative ways.
• Explore the intersection of creativity and artificial intelligence at Barcelona’s premier AI & Creativity Festival.
• Main conference on April 24th, with HP, NTT Data, BBVA, Adevinta, GFT and more.
• Additional Activities include intensive hands-on workshops led by industry experts and deep dive talks with speakers from around the world.

 

Workshop Topics & Dates:

• March 25 & 27, 2025: AI for Leaders with Germán León (Spanish)
• April 1 & 3, 2025: AI-Powered Conversations with Stephanie Rodriguez (Spanish)
• April 8 & 10, 2025:  AI Marketing Strategy with Scott Mackin (English)
• April 22, 2025: Global AI Governance & Legal Strategist, Tech & AI Influencer with Luana Lo’ Piccolo (English)

Price: €400+VAT per workshop (Cluster Members: €350+VAT)
Limited seats are available (maximum 40 attendees per workshop).

Location: Barcelona Creativity & Design Foundation (DHub)  

 

Workshop: AI for Leaders (Germán León)

Dates: 25 & 27 March
Time: 9:30-11:30
Language: Spanish

This course provides a comprehensive introduction to artificial intelligence and its role in interaction design. You’ll explore key AI technologies such as machine learning, natural language processing, and computer vision, gaining insights into how these tools can be used to create intelligent and user-friendly systems. Some topics that will be cover:

• AI Automation – Understand how AI automates tasks like data processing, decision-making, and creative content generation, improving efficiency and scalability.
• The ASPIC Framework – Learn a structured approach to designing AI products and services that attract, segment, personalize, interact, and convert, ensuring a strong product-market fit.
• Designing with and for AI – Discover how to integrate AI into design processes, whether embedding AI into solutions or using AI as a creative collaborator to enhance human capabilities.
• Synthetic Personas & AI in UX Research – Explore how companies use AI-generated user personas to simulate interactions and gather insights when traditional research methods are not feasible.

Through a mix of lectures, hands-on projects, and case studies, you’ll develop the skills to design AI-driven interfaces that enhance user experiences and push the boundaries of technology. Whether you’re a designer, developer, or entrepreneur, this course will help you understand and apply AI in the ever-evolving landscape of digital interaction. 

 

Workshop: AI-Driven Conversations: Chatbots and Intelligent Assistants (Stephanie Rodriguez)

Dates: 1 & 3 April
Time: 9:30-11:30
Language: Spanish

This course provides a comprehensive guide to designing and deploying AI agent systems without requiring advanced programming skills. It is designed for professionals who want to leverage AI-powered tools and low-code platforms to create intelligent systems efficiently. Participants will explore how AI agents work, their key use cases, and the existing tools available for development—without needing to code extensively. Some topics that will be cover:

• AI Agent Development – Understand the core principles behind AI agents and how they can be applied across various industries.
• Low-Code & No-Code AI Integration – Learn how to use pre-trained AI models and low-code platforms to build AI solutions quickly, minimizing technical complexity.
• AI-Powered Chatbot Creation – Develop and implement a chatbot using no-code or low-code tools for real-world applications such as customer support or internal company assistance.
• Design and Deploy AI Agents – Gain hands-on experience through guided labs, ensuring you can build, test, and optimize AI-powered solutions without programming expertise.

This course is ideal for business professionals, product managers, entrepreneurs, and AI enthusiasts who want to create AI-driven solutions using accessible, low-code tools—without needing deep technical knowledge.

 

Workshop: AI-Powered Digital Marketing Strategies (Scott Mackin)

Dates: 8 & 10 April
Time: 9:30-11:30
Language: English

In this course, you’ll learn how artificial intelligence is revolutionizing digital marketing strategy and how you can leverage advanced tools to enhance your tactics. Through practical and theoretical modules, you’ll discover how to optimize audience analysis, improve search engine rankings, create high-impact content, and boost engagement on social media. Some topics that will be cover:

• Synthetic Audience Analysis & Market Research – Use AI to create simulated versions of your target audience, test messaging, and refine strategies before launching to the market.
• SEO 2.0, AEO, and the Future of Search – Learn how AI is transforming search engine optimization, competitor analysis, and content optimization for both traditional search engines and voice assistants.
• AI-Powered Content Marketing – Explore the evolution of digital content and learn how to combine emerging technologies with storytelling to engage your audience.
• Social Media Engagement Strategies – Master AI tools to personalize content, optimize campaigns, and strengthen relationships with your audience through both paid and organic strategies.

This course is ideal for marketing professionals, entrepreneurs, and anyone interested in using AI to maximize the impact of their digital strategies.

 

Workshop: Global AI Governance & Legal Strategist, Tech & AI Influencer, Keynote Speaker (Luana Lo’ Piccolo) 

Date: 22 April
Time: 9:30-12:30
Language: English

With the rapid advancement of artificial intelligence, organizations must navigate an evolving regulatory landscape to ensure compliance and responsible AI development. This workshop provides professionals with the knowledge and tools to align their AI strategies with regulatory requirements, mitigate risks, and foster responsible AI governance.

• Understand the fundamentals of AI governance and compliance frameworks
• Gain insights into the EU AI Act and its implications for businesses
• Explore global AI regulatory trends and best practices
• Learn how to implement ethical AI principles in business operations
• Identify key challenges in AI risk management and mitigation strategies

Target Audience:

• Business leaders and executives
• Legal and compliance professionals
• AI practitioners and data scientists
• Policy makers and regulatory experts
• Tech entrepreneurs and innovators