AI & Creativity Festival
Registration HERE
About:
- Discover how we are positioning Barcelona as a global reference in business creativity and the creative economy, making it the city of ideas.
- Our mission is to promote the creative economy by working with professionals and businesses to develop the ecosystem and showcase the value of creativity across all economic sectors.
AI & Creativity Festival Details:
- Attend the inaugural Barcelona AI & Creativity Festival, designed for executives and creatives eager to leverage AI in innovative ways.
- Explore the intersection of creativity and artificial intelligence at Barcelona’s premier AI & Creativity Festival.
- Main conference on April 24th, with HP, NTT Data, BBVA, Adevinta, GFT and more.
- Additional Activities include intensive hands-on workshops led by industry experts and deep dive talks with speakers from around the world.
Main Conference – 24th April
Price: €175+VAT (Cluster Members: €125+VAT)
Location: Barcelona Creativity & Design Foundation (DHub)
Program:
9:30 Registration
10:00 Welcome – Isabel Roig
10:10 AI & New Realities
Germán León / Helvetica Digital.
10:50 Harnessing AI for Scalable Business Impact
Luciano Wehrli / GFT
11:25 Coffee Break
12:00 The future of individual knowledge in the age of AI
Eric Bellet / Adevinta
12:40 Redefining Loneliness for People with Disabilities
Jorge Marquez / NTT Data
13:20 Wrap up morning sessions
13:30 Networking Lunch
15:00 Conversational assistants supported with GPT technology in the banking
Sarah Crevillen / BBVA
15:40 From Insight to Impact: The Role of AI in LGT’s Digital Transformation
Gemma Alcodori / LGT
16:20 The future of work
Fran Huerta / HP
17:00 Round Table
17:30 Networking
Workshops Topics & Dates:
- April 8 & 10, 2025: AI Marketing Strategy with Scott Mackin (English)
- April 22, 2025: Global AI Governance & Legal Strategist, Tech & AI Influencer with Luana Lo’ Piccolo (English)
Price: €250+VAT per workshop (Cluster Members: €200+VAT)
Limited seats are available (maximum 40 attendees per workshop).
Location: Barcelona Creativity & Design Foundation (DHub)
Workshop: AI-Powered Digital Marketing Strategies (Scott Mackin)
Dates: 8 & 10 April
Time: 9:30-11:30
Language: English
In this course, you’ll learn how artificial intelligence is revolutionizing digital marketing strategy and how you can leverage advanced tools to enhance your tactics. Through practical and theoretical modules, you’ll discover how to optimize audience analysis, improve search engine rankings, create high-impact content, and boost engagement on social media. Some topics that will be cover:
- Synthetic Audience Analysis & Market Research – Use AI to create simulated versions of your target audience, test messaging, and refine strategies before launching to the market.
- SEO 2.0, AEO, and the Future of Search – Learn how AI is transforming search engine optimization, competitor analysis, and content optimization for both traditional search engines and voice assistants.
- AI-Powered Content Marketing – Explore the evolution of digital content and learn how to combine emerging technologies with storytelling to engage your audience.
- Social Media Engagement Strategies – Master AI tools to personalize content, optimize campaigns, and strengthen relationships with your audience through both paid and organic strategies.
This course is ideal for marketing professionals, entrepreneurs, and anyone interested in using AI to maximize the impact of their digital strategies.
Workshop: Global AI Governance & Legal Strategist, Tech & AI Influencer, Keynote Speaker (Luana Lo’ Piccolo)
Date: 22 April
Time: 9:30-11:30
Language: English
With the rapid advancement of artificial intelligence, organizations must navigate an evolving regulatory landscape to ensure compliance and responsible AI development. This workshop provides professionals with the knowledge and tools to align their AI strategies with regulatory requirements, mitigate risks, and foster responsible AI governance.
- Understand the fundamentals of AI governance and compliance frameworks
- Gain insights into the EU AI Act and its implications for businesses
- Explore global AI regulatory trends and best practices
- Learn how to implement ethical AI principles in business operations
- Identify key challenges in AI risk management and mitigation strategies
Target Audience:
- Business leaders and executives
- Legal and compliance professionals
- AI practitioners and data scientists
- Policy makers and regulatory experts
- Tech entrepreneurs and innovators
