Bootcamp Objective

In this immersive program, you’ll enhance your strategic and practical skills in Artificial Intelligence, integrating it seamlessly throughout the entire digital product innovation process: from ideation and design to development and market launch readiness.

Over the course of 4 weeks, you’ll combine theory and practice to develop your own AI-powered digital product MVP by the end of the program. You will also define a comprehensive AI-focused marketing strategy, all with the support of a network of innovative professionals.

In short, you’ll learn how to leverage AI effectively within your company to foster disruptive innovation and streamline processes.

Who is it for?

• Digital Product Managers in the creative sector
• Creative Directors in agencies or design SMEs
• CEOs and founders of creative SMEs
• Innovation Directors in creative SMEs
• Business Development Managers in the creative sector interested in AI technology

Teaching Team

The bootcamp is led by a distinguished teaching team, including:

Germán León: Pioneer in human-AI interaction and Director of the Human Interaction and Artificial Intelligence Program at the Elisava School of Design and Engineering.

Scott Mackin: Strategic Marketing Professor at EADA Business School.

Stephanie Rodriguez: Professor of the Human Interaction and Artificial Intelligence Program at Elisava, specializing in generative AI and data science.

Regina Dos Santos and Jon Poveda: Engineers specializing in web development, machine learning, and computer vision.

Bootcamp Structure and Modules

The program takes place two days a week, with 2-hour sessions over 4 consecutive weeks. It includes lectures, labs, and project work.

Module 1: AI Fundamentals and Interaction Design

Explore fundamental AI concepts, such as machine learning, natural language processing, and computer vision, and their applications in user-centered design.

Module 2: End-to-End AI Product Innovation

From identifying challenges to developing a market-ready product using AI. Learn to define and refine solutions through a structured framework like ASPIC, ensuring a compelling, customer-focused value proposition.

Module 3: Building and Testing AI Prototypes

Participate in hands-on projects focused on AI-driven product design. Explore UI/UX prototyping tools and no-code solutions (such as OpenAI SDK), enabling the rapid development of functional AI products.

Module 4: Go-to-Market Strategy for AI Solutions

Develop an AI-focused marketing plan with automated deployment across multiple platforms. Create dynamic and adaptable messaging strategies, using sentiment analysis and AI-powered natural language processing to optimize real-time responses.

What You’ll Gain

• Basic AI Proficiency: Master core AI concepts and apply them in product and service development.
• Practical Application: Design and build AI-driven digital products that solve real-world challenges.
• Strategic Vision: Harness AI to achieve tangible business impact, from marketing automation to improved customer engagement through AI-driven insights.

Bootcamp Cost

• Members of the Design Cluster: €1,600 + VAT
• Non-members: €1,850 + VAT

Dates and Schedule

From 9:30 am to 11:30 am on the following dates:

• Tuesday 11/26
• Thursday 11/28
• Tuesday 12/03
• Thursday 12/05
• Tuesday 12/10
• Thursday 12/12
• Tuesday 12/17
• Thursday 12/19

Location

Disseny Hub Barcelona (Plaça de les Glòries Catalanes 37-38, Barcelona)

Enrollment

If you are interested, please send an email to info@bcd.es. Confirmation from the Barcelona Centre de Disseny team and payment are required to secure your participation.