Future scenarios for the creative economy

Date: 25th February
Time: 7-9pm
Location: Roca Barcelona Gallery

Creative industries have a double value: the creative value and the economic value of creativity. It is necessary to increase the competitiveness of the creative industries, and for this reason it is essential to understand what the drivers of change are. In this session we will explore which scenarios can boost the growth of the Creative Economy, and achieve more innovative and sustainable cities, aligned with the New European Bauhaus values.

Agenda (This session will be held in English)

7.00pm Introduction, by Isabel Roig, Director of Fundació BCD and Eugènia Marti, Innovation Director of Fundació BCD

7.05pm Introduction of the study “INITIATIVES TO BOOST THE CREATIVE ECONOMY – Creativity, Design, Businesses & Entrepreneurship”, by Laura Clèries, CEO of THE HUT AGENCY

7.15pm Futures-Fit Creative Industries Audit

7.25pm Round Table: Creativity & Technology. Trends and challenges that are shaping the future, moderated by Germán León, Founder of Helvetica Digital and AI Maven Speakers: – Jordi Sellas, Founder & CEO of Layers of Reality – Cecilia Tham, Co-founder & CEO of Futurity Systems – Andrea Faroppa, Head of Sónar+D – Sónar (Advanced Music)

8.05pm Preliminary results of the Futures-Fit Creative Industries Audit

8.15pm Cocktail by Hidden Factory Barcelona, a creative studio specialized in gastronomy and design.

Organized by: Fundació BCD

In the framework of: PICOBELLO

Venue partner: Roca Barcelona Gallery